Once upon a time, in the vast kingdom of the internet, there lived a therapist named Dr. Clara Carewell. She was wise, kind, and incredibly good at helping people untangle their thoughts. But there was one problem…

No one was booking appointments.

Despite her magical ability to heal hearts and minds, her website was an absolute disaster. And just like a fairytale gone wrong, her dream clients kept getting lost, confused, and running away.

One fateful night, after receiving one too many crickets instead of client inquiries, Clara set out on a quest to discover what was scaring clients away. And with the help of a very beautiful (and extremely knowledgeable) website wizard (probably me), she uncovered the 5 website mistakes that were costing her clients—and how to fix them.

Mistake #1: The “Haunted House” Website (A.K.A. It Looks Outdated)

As Clara wandered through the enchanted forest of the internet, she stumbled upon her own website… and gasped.

The colors were dull. The layout was clunky. The fonts? A weird combination of Comic Sans and Papyrus. (Yikes.)

It looked like it had been built in 1999, preserved in a time capsule, and resurrected in the age of TikTok.

The Problem: If your website looks outdated, potential clients will assume your practice is outdated too. First impressions matter, and an old-looking website makes people lose trust before they even read a single word.

The Fix: A clean, modern, and strategically designed website template (like the ones I’ve created just for therapists!) instantly builds credibility and makes clients feel safe. Your website should say, “I’m a professional, I’m relevant, and I know exactly how to help you.”

P.S. If your website feels like it belongs in a museum, let’s fix that. Check out my Showit templates.

Mistake #2: The “Maze of Doom” (No Clear Navigation)

Clara then noticed something else: her website felt like a jumbled maze.

Clicking on “Services” led to a page with way too much text. The contact form? Non-existent. And the worst part? There were so many random links that clients didn’t even know where to start.

The Problem: If people land on your website and don’t immediately know where to go, they leave. Fast.

The Fix: Your website should be stupidly simple to navigate. A clear menu, easy-to-find contact info, and one obvious call-to-action (CTA) on every page. (Hint: “Book a Free Consultation” is a great one!)

🔗 Don’t let your website feel like a scavenger hunt. My templates make navigation effortless— Check out my Showit templates.

Mistake #3: The “Once Upon a Time” Problem (Too Much Text)

As Clara scrolled through her website, she saw huge walls of text.

She had poured her heart into writing about her therapy approach, her background, and her favorite mindfulness techniques (she even included her entire dissertation—yikes).

But here’s the thing… No one was reading it.

The Problem: When clients see giant paragraphs, they feel overwhelmed and click away. The average visitor spends less than 10 seconds deciding whether to stay on a website—so your text needs to be skimmable, engaging, and strategic.

The Fix: Instead of long, dense paragraphs, break up your content with:
✅ Short, clear sentences
✅ Bullet points (like this!)
✅ Headings that guide the reader
✅ Conversational, client-focused language (not an academic essay)

🔗 Not sure how to do that? My website templates are already designed with clear, easy-to-read sections— Check out my Showit templates.

Mistake #4: The “Vanishing Call-to-Action” (No Clear Next Step)

Clara’s website was beautiful… but there was one major issue.

At the bottom of her homepage, it just ended.

No button. No next step. No “Click here to book a session.” Just… nothing.

The Problem: If you don’t clearly tell people what to do next, they won’t do anything. They’ll think, “Cool site, I’ll come back later.” (Spoiler alert: They never do.)

The Fix: Every page on your website needs a strong, clear CTA. Example:
➡️ “Ready to start feeling better? Book a free call today.”
➡️ “Want a website that actually gets clients? Grab a template now.”

🔗 My templates come with built-in strategic CTAs—so your website does the selling for you. Check out my Showit templates.

Mistake #5: The “DIY Disaster” (Not Investing in a Proper Website)

Clara sighed as she realized her biggest mistake of all:

She had built her website all by herself, late at night, with zero experience and a free template from 2012.

It was like trying to build a castle out of cardboard and duct tape.

The Problem: When therapists DIY their websites without strategy, they end up with something that looks homemade, doesn’t attract clients, and doesn’t work properly.

The Fix: You don’t have to spend thousands on a custom site. My Showit templates give you a professional, client-attracting website in DAYS instead of months.

🔗 Want a website that actually books clients? Save yourself the headache and grab a done-for-you template. Check out my Showit templates.

The Happily Ever After: A Website That Works FOR You

With a little website magic, Clara fixed all her mistakes.

She upgraded to a sleek, modern Showit template.
She simplified her navigation.
She made her text skimmable.
She added clear CTAs that guided clients straight to her contact page.

And just like that… clients started booking.

If you’re still staring at your outdated, messy, or DIY-gone-wrong website, it’s time for a change.

Grab your dream website template today and start attracting clients effortlessly.

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